KMID : 0665220110240010101
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Korean Journal of Food and Nutrition 2011 Volume.24 No. 1 p.101 ~ p.110
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The Consumption Behavior and Perceptions of Environment-friendly Agricultural Products by University Students in Korea
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Ryu Ji-Hyu
Rho Jeong-Ok
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Abstract
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The principal objective of this study was to evaluate the consumption behavior and perceptions of environment-friendly agricultural products(EAPs) by university students in the Chonbuk area, Korea. Self-administered questionnaires were collected from 309 university students(male 33.0%, female 67.0%). Descriptive and comparative statistical analyses was completed using SPSS v. 12.0. The percentage of subjects who purchased EAPs was 70.9%. Of those, 87.2% had EAPs purchased by their mothers. The most purchased EAPs were vegetables, the primary reason for which was the perception of ¡¯good for health¡¯(73.1%). The main information source about EAPs was ¡¯familes/freinds¡¯. The average scores of ¡¯attitude toward EAPs¡¯, ¡¯knowledge toward EAPs¡¯, ¡¯concern toward EAPs¡¯ were , and , respectively. With regards to ¡¯attitude toward EAPs¡¯, the scores were significantly affected by ¡¯self-reported health status¡¯(p<0.05). With regard to ¡¯knowledge toward EAPs¡¯ and ¡¯concern toward EAPs¡¯, the scores were significantly affected by ¡¯supplements for health¡¯ (p<0.05; p<0.001). For university students¡¯ right choices of EAPs, information and consumer education wthin the university curriculum on these products are necessary.
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KEYWORD
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consumption behavior, perception, environment-friendly agricultural products, students
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